BARBIE “Give Limitless Possibilities”

In a total “pinch me” moment, I had the chance to pitch (and win) a global brand campaign for Barbie – the doll’s first marketing followup after the brand’s major hit movie in 2023. In it, we aimed to turn every Barbie doll into a symbol of what so many parents and adults hope to give the kids in their lives: the belief in their limitless possibilities.

To create our film, we endlessly mused over one, simple question…
”If you could give the kid in your life anything – anything at all – what would it be?”